Cleaning your data will reduce your campaign costs, improve profitability, increase customer relationships and minimise the negative impact of getting it wrong.

Contact details are changing on a daily basis, consumers change their phone number, create new email addresses, move house and change jobs. Thinking that your data is accurate soon changes when you try contacting your customers and get dead numbers, postal returns, bounced emails and complaints contacting people who no longer want to be contacted.

Clean your data on a regular basis and you will notice how much money you will save on your next marketing campaign and maximise those customer relationships.